by Ross McLean | Jul 2, 2025 | Artificial Intelligence, Productivity
Almost three years ago, I shifted from a 20+ year career in qualitative research and insight to studying and working in generative AI. Some colleagues cheered, others booed. It’s definitely sparked many passionate conversations about the future of the insights...
by Suzanne Costa | Jun 25, 2025 | Artificial Intelligence, Productivity, Workflows
Right now, nearly every organisation is under pressure to: “Do something with AI.” Some are automating customer support. Others want to predict churn, personalise journeys, or replace surveys with AI agents. But here’s what we keep seeing: Companies are pushing ahead...
by Suzanne Costa | Jun 18, 2025 | Artificial Intelligence, Productivity, Workflows
“Yeah, but it’s just not very sexy, is it?” That’s what we hear every time we bring up workflows. Let’s get real: AI doesn’t fail because the tech isn’t smart. We were in a strategy session with a client. They were gearing up for an AI pilot to improve quality...
by Suzanne Costa | Jun 11, 2025 | Artificial Intelligence, Productivity, Workflows
Without first answering why, AI becomes an expensive distraction.No cost-benefit analysis. No connection to real business outcomes. Just a vague sense that “we should be doing something.” Executives are telling tech teams to go build AI. But what for?...
by Randy Matheson | Apr 15, 2025 | Artificial Intelligence, Productivity
Why are some people excited about AI while others feel anxious? It turns out, how much you know might shape how you feel — the more informed someone is about generative AI, the more likely they are to view it as an opportunity, not a threat. The core insight from our...
by Randy Matheson | Mar 7, 2025 | Artificial Intelligence, Productivity
A few weeks ago I asked Anthropic’s Claude a question, and I accidentally engaged the CAPS lock button. My question: “WHAT ARE 5 BENEFITS TO USING AI FEEDBACK FOR IDEATION AND BRAINSTORMING”. Claude answered the question, but added: “I notice...
