Twenty44 n' More: Blog
AI in Retail: Why Adoption Is Lagging. And How Leaders Fix It
A conversation with Uwe Stueckmann, former EVP & Chief Customer and Marketing Officer at Loblaw, now co-founder of Innovative Marketing. Here's a number worth sitting with: 45% of businesses have paid AI tools, but only 12% of employees use them day-to-day. Meanwhile, those same employees are...
From Switchboards to AI: Why the Real Disruption Is Always Slower Than You Think
This week marks the 150th anniversary of the first telephone call — Alexander Graham Bell to Thomas Watson: "Mr. Watson, come here, I want to see...
Innovate Marketing and Twenty44 Partner to Deliver AI Readiness Audits for Retail Organizations
Toronto, ON - February 2, 2026 - Innovate Marketing today announced a strategic partnership with Twenty44 to deliver AI Workforce and Organizational...
The Real Cost of Doing Nothing: Why AI Inaction Is Now a Competitive Liability
AI is not a future bet; inaction has become a strategic liability. While executives often calculate the ROI of adopting AI, they rarely quantify the...
The Hidden Network: How Shadow AI Is Reshaping Corporate Risk
Your organization is probably facing an AI problem, it isn't about performance or adoption, but rather a more subtle issue. Employees across various...
Managing AI Risk: The Missing Link Between Ambition and ROI
At Twenty44, we’ve seen it repeatedly: you don’t maximize the value of AI by outrunning risk, you do it by understanding it. Risk isn’t the brake;...
Your AI’s ROI Is Locked Behind Adoption, Not More Technology
Many executive AI strategies have a critical flaw. While there is a strong emphasis on investing in technology, the most significant driver of value...
When Everyone Owns AI, No One Does: How Unclear Ownership Kills Momentum
Is your strategic AI investment at risk? The issue often lies not with the technology but with ambiguous leadership. Research shows that stalled AI...
ChatGPT’s Instant Checkout Is Here: How it Works and How to Prepare
OpenAI and Stripe just launched Instant Checkout, letting people buy products directly inside a ChatGPT conversation starting with merchant partners...
AI Isn’t Magic, It’s Discipline: Why 95% of Companies Fail at AI Implementation
While the hype centres on what AI could do, the real business value lies in what it should do. The technology serves as a powerful tool, but its...
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