NEW REPORT
Canadian Marketers’ AI Readiness Report 2026.
OCTOBER 26, 2026
As artificial intelligence reshapes how organizations operate, compete, and create value, leaders across every function are being asked to rethink strategy, redesign teams, and build AI-native capabilities and cultures. Marketing sits closer to that shift than almost any other discipline.
That’s why the Canadian Marketing Association (CMA) and strategy partnered with Twenty44 to run its AI/44 Workforce Assessment with Canadian marketing professionals, producing a benchmark of the profession’s real-world AI readiness and proficiency.
Find out where your
team really stands.
Tell us what you’re trying to do with AI. We’ll show you what AI/44 would measure, and what it usually finds.