by Suzanne Costa | Oct 9, 2025 | Tools & Techniques, Trends & Strategy
While the hype centres on what AI could do, the real business value lies in what it should do. The technology serves as a powerful tool, but its effectiveness depends on the strategy that guides it. Why 95% of AI Investments Fail to Deliver ROI The hard truth?...
by Suzanne Costa | Oct 2, 2025 | Trends & Strategy
Most AI projects fail. But here’s the critical distinction: it’s the projects that fail, not AI itself. According to McKinsey’s November 2025 State of AI research, while 88% of organizations regularly use AI, only 39% report any enterprise-level EBIT...
by Suzanne Costa | Jun 25, 2025 | Artificial Intelligence, Work & Productivity
Right now, nearly every organisation is under pressure to: “Do something with AI.” Some are automating customer support. Others want to predict churn, personalise journeys, or replace surveys with AI agents. But here’s what we keep seeing: Companies are pushing ahead...
by Suzanne Costa | Jun 18, 2025 | Artificial Intelligence, Work & Productivity
“Yeah, but it’s just not very sexy, is it?” That’s what we hear every time we bring up workflows. Let’s get real: AI doesn’t fail because the tech isn’t smart. We were in a strategy session with a client. They were gearing up for an AI pilot to improve quality...
by Suzanne Costa | Jun 11, 2025 | Artificial Intelligence, Work & Productivity
Without first answering why, AI becomes an expensive distraction.No cost-benefit analysis. No connection to real business outcomes. Just a vague sense that “we should be doing something.” Executives are telling tech teams to go build AI. But what for?...
