Why are some people excited about AI while others feel anxious?
It turns out, how much you know might shape how you feel — the more informed someone is about generative AI, the more likely they are to view it as an opportunity, not a threat.
The core insight from our AI/44 assessment:
The more someone understands generative AI, the more positive they tend to feel about:
- Its impact on society
- Its relevance to their own life
What doesn’t influence AI optimism?
X Not age.
X Not gender.
X Not education level.
What does make a difference?
✓ Whether they’ve received AI training
✓ How much they use AI personally
✓ How often they apply it at work
✓ If their company has a clear AI policy
That’s good news for employers.
Your team’s attitude toward AI isn’t random. It’s shaped by your actions.
Here’s how to build AI-positive teams:
✓ Communicate a clear AI vision
✓ Encourage safe experimentation
✓ Provide quality training
AI/44 doesn't simply provide a score.
It uncovers your team’s:
✓ Knowledge
✓ Readiness
✓ Risk perception
✓ Strategic alignment
AI/44 is a diagnostic to guide smarter investment in training and transformation.
Let’s talk about how AI/44 can help you future-proof your team:
Request your own AI/44 Assessment: https://twenty44.co/ai44
Ross McLean
Ross is a 25+ year seasoned professional in brand strategy, consumer insight, and creative technology application with a focus on generative AI. Ross has studied AI Leadership & Strategy, Advanced Prompt Engineering and AI-related Change Management at Vanderbilt University and DeepLearning.AI. Prior to his AI- Deep Dive, Ross founded the Over the Shoulder Smartphone Ethnography platform and was EVP and Director of Strategic Planning at Foote Cone & Belding Chicago, leading strategy for brands like Kraft Mac & Cheese and Coors Light. Ross played a pivotal role in FCB’s transformation from traditional to digital.
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