twenty44 & AI

At twenty44 we’re all about helping businesses figure out how AI can make work easier and more effective. AI is changing the way that entire industries work, and we’re there to make sure companies can use it in practical and tactical ways right now, while helping their teams prepare for whatever is coming next. 

• Getting More Done, Faster: AI can take over boring, repetitive tasks, freeing people up to focus on more important, creative and strategic ones. 

• Leveling the Playing Field: By making complicated things simpler, AI helps make creative and strategic tasks more accessible, no matter their skill level. 

• Backing Up Creativity: AI works best when it’s there to support, not replace, human creativity and decision-making. It can help with the small stuff, so people can focus on what really matters. 

• Job Concerns and Retraining: While AI can make things run smoother, there’s always the worry about jobs being replaced. We believe businesses should focus on retraining people so they’re not left behind as the work environment changes. 

• Keeping Things Accurate: AI is great, but it can still make mistakes. It needs human oversight and guardrails to make sure it’s producing reliable and accurate content.

• Transparency: It’s important to be transparent when AI generated assets are being used, acknowledging that creators’ contributions may have influenced the AI models training.

• Being Open About AI: We think it’s important for businesses to build trust by being upfront about how they’re using AI and to take responsibility if anything goes wrong.

• Empowering, Not Replacing, People: AI should help employees do their jobs better, not replace them. Our goal is to help companies use AI in ways that makes teams stronger and more prepared for the future. 

• Keeping Humans in Charge: When it comes down to it, humans should be the ones making the big decisions, not AI. We believe AI is a tool that should enhance human judgment, not replace it.

• AI as a Collaborator: We see AI as a partner—working with humans to get the best results. By teaming up with AI, businesses can take their processes to the next level and help their employees prepare for the future of work. 

We want to help businesses use AI in ways that benefit both their operations and people. By keeping the focus on human oversight and ethical use of AI, we’re helping companies and their teams grow and evolve, while preparing for a future where AI plays a major role in everyday work.