Many marketing teams are using generative AI, few are seeing the impact they want.

In this practical, data-driven session, Ross McLean, Co-founder of Twenty44, will share real-world insights from working with marketing teams to assess their AI readiness—including where teams are making progress, where they’re getting stuck, and what’s holding them back from moving beyond experimentation to meaningful impact.

You’ll discover:

• Where marketing teams are actually getting stuck with AI—from skills and confidence to processes, governance, and culture.
• Why some teams are accelerating while others are still experimenting—and the organizational factors that make the difference.
• How to move from scattered AI experiments to a focused roadmap of high-value opportunities.

Whether your team is just beginning its AI journey or already experimenting with dozens of use cases, this session will help you understand what’s holding your organization back—and what it will take to shift into a higher gear.

Come benchmark where your marketing organization stands—and leave with a clearer view of what to do next.