Twenty44 n' More: Blog
Will Generative AI Bring an Industrial-Revolution Scale Disruption to the Insights Industry
Almost three years ago, I shifted from a 20+ year career in qualitative research and insight to studying and working in generative AI. Some colleagues cheered, others booed. It’s definitely sparked many passionate conversations about the future of the insights industry in the face of a relentless...
The Data Drought That’s Killing AI Projects
Right now, nearly every organisation is under pressure to: “Do something with AI.” Some are automating customer support. Others want to predict...
AI Won’t Save You (Until You Find Out What Dave Actually Does)
“Yeah, but it’s just not very sexy, is it?” That’s what we hear every time we bring up workflows. Let’s get real: AI doesn’t fail because the tech...
Ask Yourself: Why Do You Want AI in the First Place?
Without first answering why, AI becomes an expensive distraction.No cost-benefit analysis. No connection to real business outcomes. Just a vague...
Should You Say “Please” and “Thank You” to Your AI Tools? I Went to the Source(s) to Find Out.
I recently wrote a post about being polite to AI by using "please" and "thank you" issue titled, "Please and Thanks. Does Being Polite to your AI...
Why are some people excited about AI while others feel anxious?
It turns out, how much you know might shape how you feel — the more informed someone is about generative AI, the more likely they are to view it as...
Our 5 Favourite Generative AI Explainer Videos
Okay, it's been a couple of years since Generative AI burst onto the scene, and if you're still feeling like you're playing catch-up, don't sweat...
Please and Thanks. Does Being Polite to Your AI Tech Get Better Responses?
A few weeks ago I asked Anthropic's Claude a question, and I accidentally engaged the CAPS lock button. My question: "WHAT ARE 5 BENEFITS TO USING...
Getting Started with AI Images for Work: 7 Tips to Know Before You Post
You may not need an image of your CMO wearing a crocheted business suit, but it might be fun to try it anyway. AI-generated images are popping up...
Ignorance Isn’t Bliss: The consequences of neglecting AI governance
Not providing guidance on how to use generative AI in the workplace means that, at best, employees are not using it as effectively as they could be,...
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