20+ Years Experience

We’re more than just advisors—we’re experienced professionals who’ve survived and thrived through the impact of technology over the last 20 years.

Managing Partners

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Steve Mast

Strategy

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Laura Craig

Research

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Ross McLean

Education

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Suzanne Costa

Managing Partner, UK

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Randy Matheson

Innovation

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Steve Mast | Strategy

Steve has over 25+ years of building and selling technology businesses and has thrived on helping organizations transform their business models to meet today’s modern demands. Steve has served as President, Chief Innovation Officer and Chief Product Officer at various digital marketing, research and technology firms. His focus is on creating environments where clients and teams can play, learn, and grow together. Steve’s philosophy is simple—success is measured by actions, not words.

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Laura Craig | Research

Laura Craig is a dynamic strategic director with a 25+ year rich background in product innovation, strategy, and customer insight. She has over 20 years of experience, including roles as SVP Product Innovation at Sago, VP at Ipsos, and owner of a boutique research agency. After identifying a client need to scale qualitative interviews, Laura co-founded CRIS, a groundbreaking AI-enabled virtual moderator. Laura excels in harnessing technology to enable agile decision making and creating environments where clients and teams can thrive.

>> Let’s Connect on Linkedin

Ross McLean | Education

Ross is a 25+ year seasoned professional in brand strategy, consumer insight, and creative technology application with a focus on generative AI. Ross has studied AI Leadership & Strategy, Advanced Prompt Engineering and AI-related Change Management at Vanderbilt University and DeepLearning.AI. Prior to his AI- Deep Dive, Ross founded the Over the Shoulder Smartphone Ethnography platform and was EVP and Director of Strategic Planning at Foote Cone & Belding Chicago, leading strategy for brands like Kraft Mac & Cheese and Coors Light. Ross played a pivotal role in FCB’s transformation from traditional to digital.

>> Let’s Connect on Linkedin

Randall Matheson | Innovation

Randall Matheson is an innovation strategist with a 25+ year proven track record of turning ideas into digital products. He specializes in working with Generative AI for content creation and using cutting-edge AI tools to create and interact with virtual audiences. Recently, Randy completed AI programs from IBM, Vanderbilt, and DeepLearning,.AI underscoring his commitment to staying ahead in innovation.

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Suzanne Costa | Head of Twenty44 UK

Suzanne has spent over 20 years building the operational foundations that make innovation sustainable. Long before AI made it obvious, she understood what many are only now beginning to see: you can’t build AI on ambiguity. Real transformation depends on clear workflows and aligned operations.

She’s held executive roles across global research, technology, and digital services firms, including as Chief Operations Officer and SVP of Strategic Operations and IT. She’s led cross-functional teams across North America and Europe integrating systems, embedding new technologies, and delivering lasting change. Her leadership is grounded in practice, shaped by complex environments where clarity, trust, and execution matter most.

Great operations are intentional, tailored, and alive, they honour what’s worked, adapt to what’s needed, and make space for what’s next.

>> Let’s Connect on Linkedin

Have other questions?

hello@twenty44.co