20+ Years Experience
We’re more than just advisors—we’re experienced professionals who’ve survived and thrived through the game-changing impacts of technology over the last 20 years.
Steve Mast
Steve has over 25+ years of building and selling technology businesses and has thrived on helping organizations transform their business models to meet today’s modern demands. Steve has served as President, Chief Innovation Officer and Chief Product Officer at various digital marketing, research and technology firms. His focus is on creating environments where clients and teams can play, learn, and grow together. Steve’s philosophy is simple—success is measured by actions, not words.
Laura Craig
Laura Craig is a dynamic strategic director with a 25+ year rich background in product innovation, strategy, and customer insight. She has over 20 years of experience, including roles as SVP Product Innovation at Sago, VP at Ipsos, and owner of a boutique research agency. After identifying a client need to scale qualitative interviews, Laura co-founded CRIS, a groundbreaking AI-enabled virtual moderator. Laura excels in harnessing technology to enable agile decision making and creating environments where clients and teams can thrive.
Ross McLean
Ross is a 25+ year seasoned professional in brand strategy, consumer insight, and creative technology application with a focus on generative AI. Ross has studied AI Leadership & Strategy, Advanced Prompt Engineering and AI-related Change Management at Vanderbilt University and DeepLearning.AI. Prior to his AI- Deep Dive, Ross founded the Over the Shoulder Smartphone Ethnography platform and was EVP and Director of Strategic Planning at Foote Cone & Belding Chicago, leading strategy for brands like Kraft Mac & Cheese and Coors Light. Ross played a pivotal role in FCB’s transformation from traditional to digital.
Randy Matheson
Randy Matheson is an innovation strategist with a 25+ year proven track record of turning ideas into digital products. He specializes in working with Generative AI for content creation and using cutting-edge AI tools to create and interact with virtual audiences. Recently, Randy completed AI programs from IBM, Vanderbilt, and DeepLearning,.AI underscoring his commitment to staying ahead in innovation.
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