twenty44 & Generative AI
Introduction
At twenty44 we’re all about helping businesses figure out how Generative AI (Gen AI) can make work easier and more effective. Gen AI is changing the way that entire industries work, and we’re there to make sure companies can use it in practical and tactical ways right now, while helping their teams prepare for whatever is coming next.
How Gen AI Helps
- Getting More Done, Faster: AI can take over boring, repetitive tasks, freeing people up to focus on more important, creative and strategic ones.
- Leveling the Playing Field: By making complicated things simpler, Gen AI helps make creative and strategic tasks more accessible, no matter their skill level.
- Backing Up Creativity: AI works best when it’s there to support, not replace, human creativity and decision-making. It can help with the small stuff, so people can focus on what really matters.
The Ethical Side
- Job Concerns and Retraining: While Gen AI can make things run smoother, there’s always the worry about jobs being replaced. We believe businesses should focus on retraining people so they’re not left behind as the work environment changes.
- Keeping Things Accurate: AI is great, but it can still make mistakes. It needs human oversight and guardrails to make sure it’s producing reliable and accurate content.
- Transparency: It’s important to be transparent when Gen AI generated assets are being used, acknowledging that creators’ contributions may have influenced the AI models training.
How We Approach Generative AI
- Being Open About Gen AI: We think it’s important for businesses to build trust by being upfront about how they’re using AI and to take responsibility if anything goes wrong.
- Empowering, Not Replacing, People: Gen AI should help employees do their jobs better, not replace them. Our goal is to help companies use Gen AI in ways that makes teams stronger and more prepared for the future.
- Keeping Humans in Charge: When it comes down to it, humans should be the ones making the big decisions, not AI. We believe AI is a tool that should enhance human judgment, not replace it.
- AI as a Collaborator: We see Gen AI as a partner—working with humans to get the best results. By teaming up with Gen AI, businesses can take their processes to the next level and help their employees prepare for the future of work.
Looking Ahead
We want to help businesses use Gen AI in ways that benefit both their operations and people. By keeping the focus on human oversight and ethical use of Gen AI, we’re helping companies and their teams grow and evolve, while preparing for a future where AI plays a major role in everyday work.
How we've used Gen AI
Right from the first thought that we wanted to work together, we used Fathom as a note taker at our Teams meetings, keeping track of key thoughts and action items as we concentrated on “being present” with each other.
The name twenty44 may have been created the traditional way through brainstorming and ideation, but we used Gen AI to generate virtual personas representing decision-makers, augmenting their knowledge base with target market data and best practices on branding.
We’ve used tools like Dall-e, Midjourney and Leonardo for image generation, further modifying the visuals with AI tools in Photoshop and Illustrator.
The content on this page was initiated by a prompt to query each partner on the individual pros and cons of Gen AI. Then produce a combined perspective was generated, reviewed by the partners and edits and updates were made. Finally it was reviwed by AI for grammar and clariy.
We’d love to hear how you are using Gen AI in your work life, send us an email at hello@twenty44.co or fill out the contact form.
hello@twenty44.co