by Suzanne Costa | Jun 25, 2025 | Artificial Intelligence, Productivity, Workflows
Right now, nearly every organisation is under pressure to: “Do something with AI.” Some are automating customer support. Others want to predict churn, personalise journeys, or replace surveys with AI agents. But here’s what we keep seeing: Companies are pushing ahead...
by Suzanne Costa | Jun 18, 2025 | Artificial Intelligence, Productivity, Workflows
“Yeah, but it’s just not very sexy, is it?” That’s what we hear every time we bring up workflows. Let’s get real: AI doesn’t fail because the tech isn’t smart. We were in a strategy session with a client. They were gearing up for an AI pilot to improve quality...
by Suzanne Costa | Jun 11, 2025 | Artificial Intelligence, Productivity, Workflows
Without first answering why, AI becomes an expensive distraction.No cost-benefit analysis. No connection to real business outcomes. Just a vague sense that “we should be doing something.” Executives are telling tech teams to go build AI. But what for?...
